Influencing Factors for Consumers’ Intention to Reduce Plastic Packaging in Different Groups of Fast-Moving Consumer Goods in Germany

The greatly increased global use of plastic has serious negative environmental consequences. This study aims to analyse the influence attitudes, personal norms, social and socioeconomic demographic characteristics on consumers’ intention reduce packaging in different groups fast-moving consumer goods (FMCGs) Germany. Data for food, clothing, cosmetics, cleaning goods, furniture were collected from 299 German families a four-stage survey. findings show differing intentions between food products other FMCG. In particular, attitudes can differentiate with high low nearly all product analysed, while gender age only statistically significant differences some groups. Personal norms did not contribute group differentiation any FMCG analysed. results are helpful managers FMCGs develop more ecological solutions future state authorities derive political activities this field.